BORSALINO OPENS NEW BOUTIQUE IN THE MILAN-MALPENSA INTERNATIONAL AIRPORT
The Made in Alessandria Maison further its development in travel-retail and consolidates a presence in the city di Milan.
Borsalino inaugurates a new mono-brand boutique in the Milan-Malpensa international airport marking a further step in the development of its travel-retail channel.
Joining the recent Borsalino airport boutique openings in Milan-Linate, Rome-Fiumicino Terminal 1 and Rome-Fiumicino Terminal 3, this new Borsalino Milan-Malpensa travel-boutique is located in the airport’s highly visible Piazza del Lusso shopping arcade, accessible to all Schengen and Non-Schengen passengers. Designed to reflect the Made in Alessandria Maison‘s heritage and DNA, the space hosts the latest collections of hat, caps and accessories for both men and women.
“ Our development strategy of travel-retail continues to grow, supported by our recent strong performance.” stated Mauro Baglietto, General Manager for Borsalino, “This new Milan-Malpensa boutique allows us to intercept an international public as well as consolidate our presence in the city of Milan where we have boutiques in galleria Vittorio Emanuele II; via della Spiga and in the Milan-Linate Airport.”
Since 1857, Borsalino has represented the maximum of Italian excellence in the production of hats with a renowned artisan savoir faire that has been handed down from generation to generation. Today, the Made in Alessandria Maison’s tradition is expressed through a modern concept of beauty that combines iconic creativity, spirit of innovation and one of -a-kind manufacturing skills.
Located:
Boutique Borsalino
Terminal 1
Milano Malpensa International Airport
Ferno (Varese)
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