Adults in the European Region consume on average 9.2 litres of pure alcohol every year – making them the heaviest drinkers in the world

Copenhagen, 25 July 2024

There has been little or no progress on reducing alcohol consumption and harms in Europe, according to the World Health Organization. Based on the latest available data from 2019, the WHO European Region, covering 53 Member States across Europe and Central Asia, has the unfortunate distinction of consuming the highest amount of alcohol per capita in the world.  

“When we look at the latest global status report on alcohol and health and treatment of substance use disorders, one of the WHO Regions stands out,” said Dr Gauden Galea, Special Adviser to the WHO Regional Director for Europe on NCDs and Innovation. “The European Region continues to hold the unenviable record of having the highest levels of alcohol consumption and related harms worldwide, as well as the lowest number of abstainers. The harms from alcohol can be devastating to health and wellbeing and reach far beyond the person drinking to include domestic violence, injuries, accidents, family break-ups, and mental health. Countries need to make a strong push towards implementing the policies we know are effective in reducing alcohol consumption.” 

How much alcohol is the WHO European Region drinking?

According to the latest globally comparable data, men in the European Region consumed almost 4 times more alcohol (14.9 litres) than women (4.0 litres) per year. There were more than 470 million current drinkers (people who consumed alcohol in the past 12 months) in the WHO European Region in 2019, with an average of 2 out of every 3 adults consuming alcohol. One in every 10 adults (11%) in the Region are estimated to have an alcohol use disorder, and almost one in every 20 live with alcohol dependence (5.9%).

Despite these alarming statistics, only 12 out of 53 countries in the Region have made significant progress towards a 10% reduction in alcohol consumption since 2010 in line with the agreed targets of the NCD global monitoring framework and the European framework for action on alcohol 2022–2025.

Although the WHO European Region as a whole appears to be on track towards achieving the target, this is primarily due to substantial reductions in alcohol consumption in a few of the most populous countries, such as the Russian Federation, Türkiye and Ukraine, where decisive action was taken to increase alcohol excise taxes and limit availability of alcohol. In EU countries, however, there have been no significant changes in alcohol consumption levels for over a decade. This lack of progress indicates that European countries need to accelerate action as the window of opportunity to meet the alcohol-related SDG targets is closing.

Dr Carina Ferreira-Borges, Regional Adviser on Alcohol, Illicit Drugs and Prison Health, emphasized: “The high levels of alcohol consumption and the associated harms in Europe are a clear indication that we are not doing enough. We are paying a heavy price for our inaction, with alcohol causing hundreds of thousands cardiovascular diseases and injuries, cancers and liver cirrhosis in our Region.”

How serious are the harms from alcohol in the Region?

Alcohol harms individuals, families, and communities, affecting not only those who drink, but also those around them. In Europe, alcohol is a leading cause of death with almost 800,000 deaths every year. Every day, around 2,200 people die from alcohol-related causes in the Region. Deaths due to alcohol represent almost 9% of all deaths occurring in the Region, the highest contribution of alcohol to all-cause mortality globally.

Noncommunicable diseases (NCDs) such as cardiovascular diseases, cancer, diabetes and chronic respiratory diseases account for 90% of all deaths in the WHO European Region, and 85% of years lived with disability. The majority of deaths due to alcohol in the Region were from NCDs (over 600 000 deaths per year), approximately half of these were from cardiovascular diseases (heart diseases) – the leading cause of death due to alcohol. The report also notes a particularly high incidence of alcohol-related cancers. European countries have some of the highest incidences of alcohol-related cancers globally due to high alcohol consumption and an aging population.

This is only exacerbated by very low awareness of the fact that alcohol is one of the most important risk factors for cancer. Although alcohol has been classified as a Group 1 carcinogen by the International Agency for Research on Cancer (IARC), meaning that there is undeniable evidence that alcohol can cause cancer in humans, this fact is not widely known.

Are countries doing enough to reduce alcohol consumption and harms?

Despite the clear evidence of the harms caused by alcohol, many European countries have yet to make significant progress in implementing the WHO-recommended policies, including the most cost-effective interventions that are known as the WHO “Best Buys.” These are 1) increasing excise taxes on alcoholic beverages, 2) implementing comprehensive restrictions on alcohol marketing, and 3) reducing the availability of alcohol.  

While raising awareness of risks associated with alcohol consumption, providing support services and other individual level interventions make a difference, to make significant reductions in consumption and harm at a population level, these ‘Best Buys’ are the interventions that have been proven to work. An ongoing project in Lithuania, Latvia and Estonia, for instance, showed that as soon as population-level alcohol control policies are implemented, people consume less alcohol, the harms from alcohol go down and overall life expectancy increases, so even the most vulnerable groups live longer.

Dr. Gauden Galea highlights the need for immediate action: “We have the tools and the knowledge to reduce alcohol consumption and related harms. What we need now is the political will to implement these evidence-based policies. As the 2025 deadline for the UN High-Level Meeting approaches, we must accelerate our efforts and commit to the necessary changes to protect the health and well-being of our populations.”

WHO urges all countries to intensify their efforts to meet the SDG targets and limit commercial influences driving high alcohol consumption. By implementing the “Best Buys” and other effective population-level strategies, countries can significantly reduce the burden of alcohol-related diseases, deaths, disabilities, and injuries.

(ENDS)

For further information kindly contact: 

Tina Kiaer, kiaert@who.int 

Press Office, eupress@who.int 

LINKS

Global status report on alcohol and health and treatment of substance use disorders: https://www.who.int/publications/i/item/9789240096745

Global report on the use of alcohol taxes, 2023: https://www.who.int/publications/i/item/9789240086104

Turning down the alcohol flow. Background document on the European framework for action on alcohol, 2022–2025: https://iris.who.int/handle/10665/361975

Taxes and prices of alcoholic beverages in the WHO European Region in 2022: https://www.who.int/europe/publications/m/item/taxes-and-prices-of-alcoholic-beverages-2022

Health warning labels on alcoholic beverages in the WHO European Region in 2024: https://www.who.int/europe/publications/m/item/health-warning-labels-on-alcoholic-beverages-2024

Alcohol and cancer in the European Union – a call to action: https://www.who.int/europe/publications/m/item/alcohol-and-cancer-in-the-european-union-a-call-to-action

Alcohol and cancer in the WHO European Region: an appeal for better prevention: https://www.who.int/europe/publications/i/item/WHO-EURO-2020-1435-41185-56004

Lessons from the Baltic Alcohol Control Policy Project: policies that contribute to decreasing burden of mortality and disease: https://iris.who.int/handle/10665/367673

Commercial Determinants of Noncommunicable Diseases in the WHO European Region